Product Pricing and Business Development
During a routine review with the client, it become apparent that he wasn’t confident in his table of prices and asked whether we could help with this and provide support to move his business beyond its current position.
During a follow up meeting, we completed some analysis of the costs attributable to the different service offerings, which led to the conclusion that the current pricing structure would lead to losses at the higher end of the range.
Further discussions, which included competitor analysis, led to the development of a new service offering and pricing structure.
Simultaneously we discussed at length the various elements of the business, the goals and aspirations of the Director and from the results helped to create an action plan for the future which included improvement of the company’s management systems, obtaining buy in and support from key personnel and a defined sales and marketing process.
A programme of regular, brief follow up sessions has been established with a full annual review to ensure that all points in the action plan remain relevant, that momentum is maintained and that any required amendments can be made.